The app was launched in 2020 to revolutionize the entire agricultural ecosystem, ushering it into a digital and technologically advanced marketplace. The primary goal was to establish a direct B2C supply chain, enabling farmers to procure the company's products while also expanding the company's reach into untapped markets and gathering crucial data. Moreover, it offers micro-financing solutions, providing farmers with cost-effective credit facilities, and AI-based tools will facilitate seamless communication between the company and farmers for crop management solutions.