We conducted a Business Partner meet in Champadanga, Hooghly District, West Bengal. The objectives included creating a brand image (PARAM), facilitating interaction with channel partners, and raising awareness about our research varieties among farmers, such as KRD-704-SUNEHRA, KRD-727-PARAM BINA, KRD-711-SURAJ, KRD-714 (KR-04), and KRD-719-RAJA. The Business Meet saw the participation of 80 Channel Partners.